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what is 3D Visual Design?

Today with all the advancements in the field of virtual reality and animation, very few industries have been left untouched by these technologies, least of all the architectural industry. Manually drawn perspective views and hand rendering is passé as clients are increasing making demands for 3D interior and Exterior 3D rendering views that looks as real as photographs taken of the finished product.


A 3D Visual design is the interpretation of the to-be-actual design of architecture. A visual design is usually called rendering and in this process images and walkthroughs are modeled for depicting the original feel and look of the architecture being worked on. Visual designers are responsible for undertaking this task and their core aim revolves around the visual communication. This trend of generating visual communication has seen improvement since the last decade, when technology started to flow into this field.

The Basic Visual Design Elements

The basic visual design elements are:

  • Shapes
  • Lines
  • Color palettes
  • Typography
  • Form


All these visual elements have their own significance and they contribute to the main 3D visual design.

Principles for Creating a Visual Design

The core principles of formulating a visual design must be followed by the visual designer, in order to execute the most appropriate graphic design. There must be a balance between unity and variety in the visual design, so that the visual designer can ensure that there is no dullness in the graphic design. The contrast and scales must be aligned perfectly with the design elements so that the 3D visual design can stand out. The design must have consistency so that the major elements of the visual design remain the same and the irregularities are avoided.


Importance of 3D Visual Designs in Architecture

The importance of 3D Visual Design cannot be ignored in the field of architecture, as it articulates the whole aesthetic sense of an architectural design. The palettes used, the shape created, the consistency and linearity; in short, all the visual design elements compose a 3D model which reflects the actual aesthetic sense of the architectural project under consideration.


The most prominent benefits of 3D visualization in architecture are:

  • Reduce bidding – 3D visualizations enable contractors to understand projects better and take the guesswork out of bidding. Without the uncertainty, contractors don’t have to overbid projects.
  • Improve marketing – 3D visualizations enhance marketing by giving viewers an eye-catching view of a project in multiple forms of media, including television ads and website videos.
  • Improve communication – 3D visualizations give viewers the ability to easily understand the most complex projects without having to know how to read architectural drawings.
  • Improve curb appeal – Stunning, photo-realistic visualizations improve a project’s elegance and style with the use of high-resolution billboard prints.
  • Identify design flaws and poor color schemes – 3D visualizations enable owners, architects, and developers to see design flaws before anything is built and money is wasted.
  • Win government approval – many local governments reject buildings and developments because of an uncertainty in their final appearance. 3D visualizations take away the uncertainty and give officials more confidence in bidding in a project’s favor.


The year 2013, which Mayans declared as the last year of the Planet’s existence, witnessed a loud boom in the construction industry, all around the breadths and widths. So, as this planet still exists in its axes, it is obvious that the boom of home construction is going to expand this year too.

For sure, the last few years have been successfully able to pull money out of the pockets of people for home construction. And expedite in this trend in newly-born 2014 won’t surprise much, as it has also been suggested quite loudly by the studies.

Now, the eyebrows can rise up thinking about the architectural trends to be followed in 2014. Will they be alien or the same that we ran after in 2013? Will the architectural trends 2014 be expanding or will they be evolving like baggy jeans, which has learnt to slide down. In this blog, we, by the virtue of the knowledge vested in our brains, would discuss the core architectural trends that the construction industry would adopt this year.

The architectural trends just don’t pop up out of an architect’s mind overnight. So, the trends which have been followed in the past years and the drift which the construction industry has witnessed, will surely be expanding this year, without any element of rocket science. So, let’s see what the 5 architectural trends on the platter of 2014 are:

An element that we all have craved for since our very inception in the womb, Relaxation. The growing hassle and fuss around the societies have caused the evils to roam around freely, but people, innocent like us, have been restricted to homes at our leisure times. Thus, the homes are meant to be a spot of relaxation now. Therefore we will witness the trends of spa-like bathrooms, café type lounge areas, and over-luxurious bedrooms would be common in 2014.


Environmental-Friendly Interior
We would be seeking friendlier interior environment this year. The threat of environment being collapsed down due to global warming has caused many minds to stare at this issue. Thus 2014 would foresee environment-friendly architecture. Large windows and pitched roofs would be among the most ordinary architectural trends of 2014.


The world is going back, and we are in an era that will end up in swords instead of launchers. This has made older architectural concepts to come into play. Therefore, in 2014, Queen Anne style and Craftsman homes, bearing large columns and wide porches will be again in vogue.


Room Flexibility
The couples are having more children under the influence of wayward evolution of mankind so families now need more flexibility to facilitate every member. Thus, room flexibility will be under the most prominent architectural trends of 2014. This would also incorporate the increased privacy need, and thus the homes in 2014 will have more enclosed spaces.


Centrally-Located Kitchens
The traditional out-of-sight-out-of-mind kitchens are now totally relegated to the distant past. Now, in this modern age, kitchens are the centre of attention, and thus are centrally located. Thus, 2014 will see more kitchens built to serve both as meal preparation stations and areas for families to congregate and perform other activities.


Home Construction is on the boom, and for the real estate sector to avoid slangs from the customers, the architectural trends 2014 must be under acute focus.

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The Fuel for Your Brand

interGraphics is a visual communication company, which has been providing businesses with the best, easily affordable and highly optimum marketing and branding solutions, over the span of 20 years. interGraphics is among the most competently structured and technologically advanced production studios, having highly competent and comprehensively experienced teams of creative individuals, imaginative designers, 3D animators, outdoor enthusiasts and ingenious professionals in the relevant fields.

The nature of our clients’ profiles has demanded that we create work that is visually distinctive, enduring and versatile. Our experience with organizations globally since 1993 and the application of our proprietary methodologies has enabled us to develop local and international brand strategy and identity projects. Design makes business strategy visible. Rather than regurgitating formulaic brand and identity programs that lack difference, interGraphics produces appropriate solutions for your needs. Everything we produce reflects your business strategy – no two approaches are alike. Established in 1993, there is no other team that has undertaken the breadth and depth of branding and marketing projects, in so many regions, or so consistently than interGraphics.

interGraphics has pioneered the modern movement of idea-driven graphic design across every discipline, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture.


Unparalleled In the Market

Through our excellence and eminence, we deliver our clientele with the highly optimized and most efficient marketing solutions. Good design shapes the look of a brand. Great design shapes the brand itself. Our thoughtful and experienced process can redefine your appearance in the marketplace or build a whole new image from scratch. Although our roots are in branding, the same strategic insights helped evolve us into a fully integrated ad agency. Our multi-disciplined approach allows us to partner with world class brands, delivering smart, creative solutions from traditional to digital platforms. We induce the Immersive environments in your business that keep customers coming back. We have got it all to provide you with the brand identity that will lift you to the new heights of success. Our primary disciplines of operations are:

  • Brand strategy development
  • Identity management and design
  • Name development
  • Innovation and product development
  • Packaging
  • Corporate literature and promotional merchandise
  • Environmental design and retail branding
  • Multimedia and online strategy and design



Our Strategic View

Long-standing relationships and referrals are testament to the positive partnerships we form working within demanding and complex environments. We bring our clients’ requirements to life through the highest quality creative, successfully merging technical details with aesthetic qualities into communication vehicles that position the brands and services firmly and desirably in the minds of their key audiences and stakeholders.

Ethics, independence and an uncompromising commitment to quality underpin everything we do. Every team member contributes to the broader development process with a problem-solving, ‘can do’ attitude. Strategy and implementation teams are formed by senior management, designers and account managers. Their combined talents and international expertise ensure that every project meets corporate objectives and is efficiently implemented on time, on brief and on budget.

From the evaluation, creation and management of major identity programs, brand identities and packaging to built and virtual environments, interGraphics is renowned for synergistic solutions that produce positive, tangible results. In the words of interGraphics, ‘Design makes business strategy visible, compelling, relevant and thereby measurable, increasing market share and generating brand loyalty.’ All products of a company, from corporate literature, websites and wardrobe to packaging, transportation, manufacturing and retail outlets are potential communication tools, yet many are ignored as such. ‘Born of design driven by ideas, we create communications that allow us to transcend cultural and language boundaries and enter the global marketplace.’