How 3D Visual Designs help articulate aesthetics of Architecture

February 24, 2014 by webmaster

what is 3D Visual Design?

Today with all the advancements in the field of virtual reality and animation, very few industries have been left untouched by these technologies, least of all the architectural industry. Manually drawn perspective views and hand rendering is passé as clients are increasing making demands for 3D interior and Exterior 3D rendering views that looks as real as photographs taken of the finished product.


A 3D Visual design is the interpretation of the to-be-actual design of architecture. A visual design is usually called rendering and in this process images and walkthroughs are modeled for depicting the original feel and look of the architecture being worked on. Visual designers are responsible for undertaking this task and their core aim revolves around the visual communication. This trend of generating visual communication has seen improvement since the last decade, when technology started to flow into this field.

The Basic Visual Design Elements

The basic visual design elements are:

  • Shapes
  • Lines
  • Color palettes
  • Typography
  • Form


All these visual elements have their own significance and they contribute to the main 3D visual design.

Principles for Creating a Visual Design

The core principles of formulating a visual design must be followed by the visual designer, in order to execute the most appropriate graphic design. There must be a balance between unity and variety in the visual design, so that the visual designer can ensure that there is no dullness in the graphic design. The contrast and scales must be aligned perfectly with the design elements so that the 3D visual design can stand out. The design must have consistency so that the major elements of the visual design remain the same and the irregularities are avoided.


Importance of 3D Visual Designs in Architecture

The importance of 3D Visual Design cannot be ignored in the field of architecture, as it articulates the whole aesthetic sense of an architectural design. The palettes used, the shape created, the consistency and linearity; in short, all the visual design elements compose a 3D model which reflects the actual aesthetic sense of the architectural project under consideration.


The most prominent benefits of 3D visualization in architecture are:

  • Reduce bidding – 3D visualizations enable contractors to understand projects better and take the guesswork out of bidding. Without the uncertainty, contractors don’t have to overbid projects.
  • Improve marketing – 3D visualizations enhance marketing by giving viewers an eye-catching view of a project in multiple forms of media, including television ads and website videos.
  • Improve communication – 3D visualizations give viewers the ability to easily understand the most complex projects without having to know how to read architectural drawings.
  • Improve curb appeal – Stunning, photo-realistic visualizations improve a project’s elegance and style with the use of high-resolution billboard prints.
  • Identify design flaws and poor color schemes – 3D visualizations enable owners, architects, and developers to see design flaws before anything is built and money is wasted.
  • Win government approval – many local governments reject buildings and developments because of an uncertainty in their final appearance. 3D visualizations take away the uncertainty and give officials more confidence in bidding in a project’s favor.

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